Advances in Industrial Engineering

Advances in Industrial Engineering

Developing a Conceptual Framework for the Design of a Modular Service Platform: The Case of the Logistics Industry

Document Type : Research Paper

Authors
Hossein Farrokhi 1
Fatemeh Saghafi 2
Soroush Ghazinoori 3
1 Ph.D, Department of Science, Technology and Innovation Policy, College of Management, University of Tehran, Tehran, Iran.
2 Associate Professor, Department of System Management and Decision Science, Faculty of Technology and Industrial Management, College of Management, University of Tehran, Tehran, Iran.
3 Professor, Department of Technology and Entrepreneurship Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.
10.22059/aie.2025.401007.1950
Abstract
Despite growing interest in digital transformation and modular services, many logistics firms—especially in Iran—lack a cohesive framework that integrates modular architecture with operational and technological needs amid rising complexity and customer demands. This study aims to develop a conceptual framework for a modular logistics service platform that enhances flexibility, innovation, and collaboration across supply chain actors. The research identifies core service modules and examines how modularity can support the design of efficient, adaptive service offerings. Using a qualitative case study approach, the study investigates one of Iran’s leading courier companies. Data were collected through semi-structured interviews with ten senior managers, direct observations, and analysis of internal documents. Thematic content analysis revealed key service modules, processes, and a three-layer modular architecture consisting of service, process, and activity layers. These are structured around the First Mile, Mid Mile, and Last Mile segments, incorporating nodes, links, and carriers as core elements. The platform supports modular processes such as routing and packaging, enables outsourcing at multiple levels, and integrates Artificial Intelligence (AI), and Internet of Things (IoT) technologies to optimize performance. The framework addresses major gaps in existing literature, including role definition, modular governance, smart technology integration, and service scalability. This research offers a novel, multi-level modular logistics framework validated in a real-world context, providing a practical blueprint for logistics firms seeking to transition to flexible modular platforms that enhance efficiency and collaboration.
Keywords
Modular Logistics Platform
Service Design
Service Modularity
Logistics Architecture
Supply Chain Flexibility
Subjects
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Advances in Industrial Engineering
Volume 60, Issue 1
June 2026
Pages 215-238