Authors
1
North Kargar Street , Jalale Ale Ahmad St., Chamran Highway College of Management
2
Ph.D. Candidate, Department of Science, Technology and Innovation Policy, College of Management, University of Tehran, Tehran, Iran
3
Professor, Department of Technology and Entrepreneurship Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
Abstract
Despite growing interest in digital transformation and modular services, many logistics firms—especially in Iran—lack a cohesive framework that integrates modular architecture with operational and technological needs amid rising complexity and customer demands. This study aims to develop a conceptual framework for a modular logistics service platform that enhances flexibility, innovation, and collaboration across supply chain actors. The research identifies core service modules and examines how modularity can support the design of efficient, adaptive service offerings. Using a qualitative case study approach, the study investigates one of Iran’s leading courier companies. Data were collected through semi-structured interviews with ten senior managers, direct observations, and analysis of internal documents. Thematic content analysis revealed key service modules, processes, and a three-layer modular architecture consisting of service, process, and activity layers. These are structured around the First Mile, Mid Mile, and Last Mile segments, incorporating nodes, links, and carriers as core elements. The platform supports modular processes, such as routing and packaging, and enables outsourcing at multiple levels. It integrates Artificial Intelligence (AI) and Internet of Things (IoT) technologies to optimize performance. The framework addresses significant gaps in existing literature, including role definition, modular governance, innovative technology integration, and service scalability. This research presents a novel, multi-level, modular logistics framework validated in a real-world context, offering a practical blueprint for logistics firms seeking to transition to flexible, modular platforms that enhance efficiency and collaboration.
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