Integrating Quality Culture into Sustainable Agricultural Practices: A Statistical Assessment of Organizational Performance Drivers in the Iranian Input Industry

BeikMohammadi, Fariba; Shishebori, Davood; Yousefibabadi, Abolghasem

doi:10.22059/aie.2026.411048.1970

Integrating Quality Culture into Sustainable Agricultural Practices: A Statistical Assessment of Organizational Performance Drivers in the Iranian Input Industry

Articles in Press

Authors

Fariba BeikMohammadi ¹

Davood Shishebori ²

abolghasem Yousefibabadi ¹

¹ Department Of Ie, Yazd University, Yazd, Iran

² دانشگاه یزد

10.22059/aie.2026.411048.1970

Abstract

This study investigates the role of quality culture in enhancing continuous improvement and decision-making within Iran's agricultural sector, using Behrooyesh Pars Company as a case study. Focusing on key pillars—management commitment, customer orientation, and fact-based thinking—it reveals a strong empirical link between quality culture and operational performance. Notably, fact-based decision-making shows a 60% positive correlation with continuous improvement, underscoring their mutual reinforcement when embedded in a robust cultural framework. The research also demonstrates that management support and customer focus significantly influence decision-making quality and organizational adaptability. Unlike prior studies that primarily conceptualize quality culture, this work offers empirical insights into how these cultural elements directly impact operational outcomes. Ultimately, the study proposes a practical framework tailored for agricultural input manufacturers, connecting quality culture values to measurable outcomes such as improved decision-making, continuous improvement, and enhanced organizational performance. This research advances the understanding of quality culture’s practical benefits in agricultural operations.

Keywords

Measurement tool

Quality values

Quality culture development

Quality culture

Subjects